Publications
Getting started with using social media to recruit research participants
After receiving a high volume of emails from industry and academic institutions to help guide the creation of their own centralized research recruitment program, I worked with my colleague to provide a best practices article that could easily be referenced and shared. We worked diligently to provide a detailed account of how to recruit using both organic and paid content.
The purpose of this pilot study was to determine if a cancer research study website increased comprehension among patients and caregivers and if website evaluations differed across patient and caregiver groups. Participants were cancer patients and caregivers living in the USA. Patients and caregivers perceived the website as highly credible and attractive and the information as both easy to understand and moderately effective in helping them make decisions about cancer clinical trials. Qualitative feedback underscores the importance of testimonials to website credibility.
Comprehension and acceptability of a cancer education website
Designing Facebook advertising campaigns to recruit rural participants
Little is known about designing research recruitment campaigns that connect with underserved, geographically isolated rural populations. Our process yielded two successful recruitment campaigns. Facebook was an affordable and efficacious strategy for enrolling adults in behavioral research studies on tobacco and mental health.
Audience segmentation as a strategy for recruiting patients into clinical trials
Health research registries have great potential to increase awareness of research opportunities among diverse patient populations and reduce disparities in clinical trial accrual. The process of consenting patients to the health research registry is important for recruitment, registry retention, and participation in future clinical trials. We identified key points of emphasis to expand participation in research registries as a strategy to increase clinical trial enrollment, such as deploying precision messages and tailored interventions.