Streamline processes and enhance user experiences for top-ranked U.S. News and World Report academic institutions, healthcare systems and companies, including:

WW (WeightWatchers): Formed effective recruitment strategies to increase participation in research that will improve the experience of over four million members.

Memorial Sloan Kettering Cancer Center and Stanford University: Supported recruitment for mobile app evaluation study by defining advertising channels and sharing templates.

Brown University: Created user personas to guide appropriate platforms for survey recruitment, with findings showing Reddit as the top-performing referral site.

Collected data from a $20K digital marketing campaign and synthesized results into key insights and future recommendations.

Conducted competitive analysis, kept apprised of industry events and reviewed data analytics to inform business strategy for multi-million dollar accounts.

Mentored junior team members on professional development topics.

Served as liaison between cross-functional teams to maintain daily research operations, including supporting over 180 research projects and successfully recruiting over 500 participants.

Represented the patient voice throughout marketing and design initiatives and advised on how to build research around their experiences through workshops, webinars and consultations.

Increased participation in NIH COVID-19 vaccine study by applying primary and secondary research findings to a multi-channel marketing plan.

Established new recruitment processes and shared templates, guidelines and data collection procedures.

Provided study design and recruitment support to over 170 teams across 87 schools and departments. Increased business by 68%, with 93% of customers acknowledging that the services enhanced their research.

Applied findings from interviews, focus groups, competitive analysis and surveys to inform a centralized program for social media recruitment. The program resulted in over 1,800 participants recruited into studies and earned national attention through presentations, publications and awards.

Worked with stakeholders across campus to improve marketing and communications services to achieve research goals, including proposing website redesigns, app development and adding social media platforms.

Supported a portfolio of academic programs by providing design and marketing solutions to help them reach potential students and gain national recognition from colleagues and collaborators.

Conducted focus groups to determine marketing needs for programs, leading to the launch of an accessible online brand center with tips, templates and resources.

Managed design research that resulted in templates and best practices for recruitment flyers.

Developed prototypes with recommended web design improvements that were applied to an updated site with a decreased bounce rate and increased time spent on the site by visitors.

Tracked marketing and communications performance and provided recommendations. Collected and reported this data to government bodies.

Utilized a series of qualitative techniques, including individual interviews and photo sort activities, to evaluate if Instagram images have an impact on body image among college-aged women.

Executed foundational and post-launch research for an informational cancer treatment website.

Supervised a team of designers, developers and internet marketers through website redesigns for large clients, including Caterpillar Construction, using WordPress, Drupal and e-commerce platforms.

Gathered critical audience feedback to inform website design, content and development through heat mapping, Google Analytics and UserTesting.com.

Fostered client relationships that resulted in over $50,000 worth of sales.