My Work
Understanding COVID-19 vaccine thoughts and feelings to increase participation in a clinical study
Learn about how social listening, interviews and literature reviews contributed to key insights that built a successful multi-channel marketing campaign in a critical project funded by the National Institutes of Health (NIH).
Discovering opportunities to enhance research and develop best-practices using social media
When stakeholders across the University of Florida voiced a need for a centralized program to recruit research participants, mixed methods revealed platforms, processes and standards that earned national recognition and led to the recruitment of over 2,000 participants.
Exploring how digital products impact body image and gender
With data showing that college-aged women are at increased risk for developing eating disorders and are a primary demographics of Instagram users, this project focused on a photo sort activity to replicate real-time reactions to social media images.
Designing and evaluating a cancer education website
Many cancer education websites use medical jargon and impersonal content that hinder important treatment decisions for patients and caregivers. We created a website that focused on real stories and accessible content and measured readability, attractiveness, information effectiveness and clarity using an online survey.